32 Flavors

Sony Pictures Television is entering a new era in unscripted programming after acquiring a majority stake in Vanderpump Rules and The Valley producer 32 Flavors.

Alex Baskin, the man responsible for turning Vanderpump Rules into a Sandoval-shaped phenomenon, is turning his attention to Love Thy Nader.

The reality series starring Brooks Nader and her sisters was renewed for a second season at the end of last year.

Katz’s Shut Up Evan will air twice a week in different forms: “Deep in the DMs With…” will feature one-on-one chats on Tuesdays, and “The Groupchat” will find Katz on Fridays sitting alongside a rotating panel of celebrity guests to recap the week’s buzziest topics. 32 Flavors is producing.

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Lisa Vanderpump
Lisa Vanderpump
Bravo / Deadline

Lisa Vanderpump is a busy woman.

The British matriarch is leading another Vanderpump Rules spinoff, this time set in Las Vegas. It is produced by Alex Baskin’s 32 Flavors, which produces Vanderpump Rules, and Amazon-owned Evolution Media. Baskin exec produces alongside Vanderpump, Michael Beck, Natalie Neurauter, Brian McCarthy, Joe Kingsley, Barry Poznick and Ken Todd.

Jeff Lewis is returning to Bravo as the network has greenlit a new series called Still Flipping Out.
Still Flipping Out (wt) is produced by 32 Flavors Entertainment. Alex Baskin, Jenn Levy, Joe Kingsley, Brian McCarthy, Jeff Festa, Michael Beck, Jeff Lewis, and Andy Cohen will executive produce.

The Valley: Persian Style will feature Reza Farahan, Golnesa “GG” Gharachedaghi and Mercedes “MJ” Javid, who previously starred on the Ryan Seacrest-produced series that ran for nine seasons.The Valley: Persian Style is produced by 32 Flavors, Alex Baskin’s company that also produces The Valley and Vanderpump Rules. Baskin exec produces alongside Jenn Levy, Brian McCarthy, Jeff Festa, Joe Kingsley, Ian Gelfand and Lauren Simms.

Original ‘Pump’ stars Lala Kent, Scheana Shay, Brock Davies and Tom Schwartz will make appearances on spinoff series ‘The Valley,’ as Lisa Vanderpump says, “Cheers to the next generation.”

“Vanderpump Rules” producer Alex Baskin has tapped Joe Kingsley and Jeff Festa to join the creative executive team of his new company, 32 Flavors. He recruited both Kingsley and Festa from Evolution Media, his former company, where they all previously worked on unscripted projects together.

There were many signs that last year’s cheating scandal involving three cast members of “Vanderpump Rules” — Bravo’s reality series built on the cheating, breakups, hookups and messy friendships of it cast — pierced into the zeitgeist to become a pop culture phenomenon. There was the way it was named Scandoval (a portmanteau of “scandal” and “Sandoval,” the last name of the cast member at the center of the affair), the endless stream of TikTok videos unpacking the scuttlebutt, the way it had Hollywood stars like Jennifer Lawrence and Molly Shannon rapt, and even the coverage from legacy media outlets, including the New York Times, Washington Post and our own.

From “Scandoval” to soccer ball. Reality TV uber producer Alex Baskin (“Vanderpump Rules,” “The Real Housewives of Beverly Hills”) and his 32 Flavors shingle have partnered with tech mogul Alexis Ohanian, soccer star Midge Purce and sports doc producers Box to Box Films (“Drive to Survive,” “Break Point”) to produce the sports docuseries “The Offseason.”

EXCLUSIVE: Alex Baskin, executive producer of hit reality series such as Vanderpump Rules and The Real Housewives of Beverly Hills, is expanding into new genres of television, including true-crime and scripted, after leaving MGM-owned Evolution Media.

The script is written by The Real Housewives of Beverly Hills star Sutton Stracke and Jeff Festa.